Amazon, Microsoft and Google won big at the expense of pretty much everybody else. And that's exactly what they hope they can achieve again with AI…
Migrating to the cloud transferred capital expenditures (server inventory, depreciation, real estate, etc) to operating expenses (monthly utility bill)
For many businesses, it was better to spend more on opex, than to have all these assets on their balance sheets that need to be managed long term.
The whole thing was very much marketing and FOMO driven.
There are applications for the cloud, the services are decent in most cases. Personally I noticed that I had to do less maintenance with hosting myself (yeah, yeah, technically I still run it on machines in data centers).
Does Microsoft have the largest cloud market share in Germany? Are there other companies in which Azure is #1, and not AWS? (Bonus points if the #1 provider is GCP/IBM/Oracle/etc.)