He can set all the goals he wants. Setting a goal is not the same as telling people the company that you are dictator of is going to do something.
He's not setting goals, he is marketing, and he does it very well.
As far as how he's a conman https://news.ycombinator.com/item?id=40462194 although you already know that full well so you'll continue thinking he's some sort of hero.