Good point. I know it's not crystal clear and that is largely my fault because I see it every day. I am hoping the newer style widget will clear things up maybe. The startup is allowed to customize an incentive when they get their widget code to display on their site. The purpose is to get something from the startup as a reward for beta testing their app. (A free upgraded plan, or some swag etc.)

Video recorded feedback has been proven to be much better than text based feedback. Why write out a problem and have something get lost in translation when you can show them and talk them through it?