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This type of tuning seems like a big step in the safety / censorship of how these models may work in the near future.

and also in how advertising may work in the near future

Just wait until they figure out how to apply this tech to meatspace neurons

They figured this out ages ago. this is why you see billboards and ads that simply feature a large logo. The next time you are in the store the primed neurons activate and humans are drawn towards the logos that they have been exposed to

Familiar things are safer.

I shudder to imagine an AI tuned with individual ad-tech fingerprints, especially one without our knowledge –– and yet, I'm certain it's already mostly developed.

I already have a hard time trusting ChatGPT, etc., but mostly for factual-accuracy reasons.

The potential for LLMs to be tuned to give me responses that I'm likely to like (or manipulate me to buy something) is truly unfortunate.

Advertising: why we can't have nice things.

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