As an avid user and supporter of Flow I'm pretty sure this is a step in the wrong direction. The effort it takes to launch another offer in this already competitive market distracts them from some much needed updates to justify their price.
I was happy to pay the $10/mo for what looked like a promising service, but with other task management apps making real progress towards helping me manage my tasks and MetaLab focusing on monetization, I'm not sure I'll renew.