I'm not buying that people here are "fine" with this. This is one of those things people might be fine with, until they find themselves in that exact spot.
Now, what kind of people will find themselves in that spot? Celebrities, obviously.
One thing is being used in material that will defame your character (spam, fraud, porn, whatever) - another thing is to be used in material that will potentially take away your livelihood.
If someone clone, say, Tom Cruise - and makes a movie with his digital twin, he sure as shit is entitled to royalties for that. People go to see the movie because they think it is Tom Cruise, not because it's some generic AI avatar of him.