For cine drones DJI is so dominant, other brands don't stand a chance. Potensic is trying to exist, and their drones aren't bad, but not as good as those from DJI and costing about the same. Hubsan was once promising but seems to have entirely dropped the ball. Anafi's long dead. One sometimes hear about Skydio but they seem to only exist in the US? I don't know anyone who flies them.

For FPV drones there are many more options. I think one of the best brands is GepRC but there are so many others, it's impossible to mention them all. Still, for the video transmitting system, DJI is still dominant there as well, but at least you can use alternatives if you really don't like them (Walksnail for digital, or lots of others for analog).

Joshua Bardwell has tons of educational videos on YouTube discussing options. Also his website has articles that are up to date on solid hardware options. It depends a bit if you wanna fly racing, freestyle or cine. I really do recommend his content especially learn to fly in sim with ELRS boxer radio.

If you want to go the DIY way, it can be a fun experience to build your drone (from a kit).

If you want a commercial off-the-shelf drone, nothing is remotely close to DJI, really.

Once you step outside of DJI there’s so much variety, what do you want to do?

If you’re learning to fly FPV, get a betafpv all inclusive kit like the cetus series - that’s what I started on.

Eventually though, if you’re flying hard you’ll crash hard so you want to know how to build and therefore fix your quads. I highly highly recommend Joshua Bardwells DIY build kit and YT video series.

But you can also buy bind-n-fly quads like the Nazgul.

What's the purpose though?

If it's dji like flying, there's skydio .

If it's fpv racing, freestyle etc ... There are many ready to fly options. Starting at 50 grams all up weight for indoor flying to 5" 200+kmph racers to bigger 7" long range quads..