Infinite potential for sure. You can instruct it to be more terse, poetic, avoid pronouns when possible, dial up the humor and so on. Take also a look at David Shapiro's use of Claude and GPT for writing [1].

My process however is different than anyone else. By putting the machine to describe the writing, i use the keywords, remove one i may not like, and add one keyword of my choosing. Then i generate some more Example Paragraphs or Example Chapters and do the same again.

I slowly push the machine to generate examples until i am satisfied with the result. Then i go on and add my characters, and at last use the last bunch of examples to generate my story. It is not easy at first, but once i got the hang of it, now it is trivial.

[1] https://www.youtube.com/watch?v=bkbDgNjyDTM