Other companies notice your "brilliant" strategy and start adopting it, and now your sales are in terminal decline as your customer base is impoverished. Short-term thinking is the Achilles heel of modern capitalism. Unless of course the new economy is automated companies trading with other automated companies; maximizing shareholder value as the human race withers away. This reminds me a short story of a damaged ambulatory AI space-suit carrying an injured and dying/dead astronaut over the surface of a desolate planet to get to "civilization" thousands of miles away.