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I agree that all of the Google X projects of today will ultimately be what defines Google tomorrow. The fact that they have the guts to tackle projects that are incredibly risky for a business but meaningful for humanity is a major reason I'm happy to use their products. I love the geek factor.

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I'm not sure it's that risky for them. Google tends to try a bunch of different stuff, but doesn't seem too shy about cuttings its losses and failing reasonably fast when needed.

What happens when they fail one too many times and the seemingly endless supply of R&D money runs out?

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