I'm gonna go ahead and invoke the Juicero Rebuttal -- the standard rebuttal to the idea that large VC investments into an idea mean it's a good idea.

I don't trust Microsoft or anyone else with unfettered access to my screen. 1-800-FUK-THAT

unless this startup manages to get OS vendors to bundle it with their OS install and turn it on by default, it's not a good comparison.