Its frustrating because it buries better points under mud. The effective way to reduce jet emissions is not to publicly rag on the people who have the money to use the service. I would go so far as to say that the author does not actually care about the subject at all, only perhaps being able to deride others to prop themselves up as not as bad as them.

The subject as presented like this leaves little room for talk about alternatives or ways to reduce jet emissions. It poisons the conversation by starting down the wrong direction.