So I don’t see why Recall is being cast as some disastrous new spyware that is going to ruin computer privacy. If you’re using a company device, you already might have effectively no privacy.
When it was just an application, companies could refuse to install it. They could say, nah, trust in our employees is part of our culture. When it's built in to everybody's OS, it becomes much harder to refuse to gather and use everybody's data. It's like the heat detector under everybody's desk: ostensibly it's there to measure the need to run A/C... but as long as it's there why not use it as an absenteeism detector?
Plus, the data gathered is much more extensive, and much more searchable, with the proposed Microsoft solution.
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Data collected: All of it.
Uses it for: Whatever they want. Advertising, sells to your insurance company, sells to the government, trains AI models.
Price: Free
Kagi
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Data collected: Your signup email
Uses it for: Giving it to the government if legally mandated
Price: $10/mo
I think a large double digit percentage of average people (in countries where $10/mo is cheap at least) would not choose Google. Maybe I'm being too optimistic though.