As Kanye West said "Look at Gaga, she's the creative director of Polaroid. I like some of the Gaga songs but what the fuck does she know about cameras?". I would trust Edward Norton on filmmaking, but I don't think having him front and centre for an app for board room meetings is the right idea.
Just listen to the video I posted - he doesn't sound like an entertainer, on the contrary! He loves what he's doing!
He is literally an actor, his job revolves around convincing viewers he feels things he doesn't actually feel.
Not really. This is not his first technology startup [0]!