Ask HN: How much does the product name matter in the early days? (B2C)

I wanted this to be not a blocker, so I picked whatever the name that I could come up in the first day. However, now that I am doing user interviews, I get a few people telling me that they are confused by the name.

For context, the name of the service is Pillser. I am still working on the elevator pitch, but it is kinda like iHerb if iHerb was prioritizing scientific data in supplement discovery over marketing materials.

I also asked ChatGPT if it thinks my name is good for what I do, and how it stacks against the likes of Vitacost, iHerb, and a few others, and it gave similar feedback to what was said in customer interviews, i.e.

> While unique and memorable, this name might not immediately convey the idea of supplements or health products as clearly as the others. It could also be associated with medication, which might not be the desired impression for a supplement store.

Personally I have come to like the name (which is really just a concatenation of "pill" & [search]). However, given that Pillser is a long-term SEO play, picking the name feels quite important and I don't want to disregard customer feedback.

What should I do?