Making it run, and then run well inside a single organization with that organizations workload is 3x multiplier.
Turning it into something that can be sold to a large number of customers is at least another 3-10x multiplier.
One of the reasons Google is not releasing it is because they have no incentive to invest that 3-10x multiplier.
edit: oddly, it appears that the "full-text" pdf that the ACM has is just the abstract. So I can't get at the full paper, either. Sorry about that.
Imagine being able to see Google's search engine source code. That'd be truly something.
Unfortunately market forces are still pretty much in control of much of the world's most interesting software.
The reason for this: almost all single purpose software is a complete disaster area. (And a massive proportion of other stuff isn't much better). As long as it works within certain parameters then there really is no need to fix it up.