The author seems to have deep dislike for Facebook, and specific executives, like Zuck and Sanberg. This historical interpretation would be stronger without all that emotion. Edit: I'm guessing you are the author?
I'm not sure I agree. If you believe something is destroying civil society, you're going to have a strong emotional reaction. That should come through when you write about it. Otherwise readers won't get the full impact of what you're trying to say.