Yt for example deletes your 720p after a while and replaces it with a potato.
And if you watch a old not relevant yt and it starts after 10 seconds instead of now, no one really cares.
You can put that old highly encoded potato at your huge and cheap storage system de located somewhere around the globe were it's just cheap (energy).
You can also calculate in the time for a band robot and only store half or the first minute of that potato on your cheap storage and let the robot grab the rest of it.
After all if video is your main thing plenty of weird optimizations start to make sense.