That headline sounds big, but "entire fleet" in this case is only 12 planes. And those 12 are about half of Swiss' wide-body fleet.
That makes it a tiny airline in comparison to others. For example Lufthansa group (which Swiss is a part of) has 98 wide-body aircraft. Competing Air France group has 165. The US is similar, Delta has 164. The Middle East is on another scale, Emirates has 249...
Still a nice innovation, but as a headline "Lufthansa group tests shark skin on 12 Boeing 777s" would be more realistic.