You mean, it’s journalism?
A lot of journalism is written inverted pyramid style with the most important facts at the top. This piece was more like a long form investigative piece, which is fine, but without a very engaging hook at the start. It was a lot of fluff and exposition... I think I prefer bullet points for something like this, but to each their own.
Bad writing? Maybe the article was edited or processed to show more ads?
I think many journalists really want to be novelists though, and it shows.