Also the country marketing themselves as having organic honey is worh a lot more. I've paid like $50 for a small jar of nz honey in Dubai airpot, because of reputation... Champaign from Chapagnia
Its interesting NZ is able to have a reputation like that, but I think honey is the exact opposite of specific regionalism like "Champaign from Chapagnia". Quite sure you can drive through all 50 states and find a local beekeepers with good, interesting and organic honey.
Reputations are worth a lot. Canada attracts millions of students to come here to build its future, on reputation alone. Tough some say it's on the decline. Maple syrup, Ice wine, polar bears and polar dips play on people's imagination across the world.
Costco sometimes sells it, and they're good about making sure their products aren't fakes.