Mozilla Firefox Adds Support for AI-Powered Nvidia RTX Video
blogs.nvidia.com
blogs.nvidia.com
It basically looked like someone cranked the sharpness to 11, and then added some kind of weird blur filter at the same time. Similar to how smartphone photos look very heavily processed.
Not sure if I'm for or against to be honest.
That's ~250 watts/hr just to watch a video in slightly higher resolution.
It makes no sense to retroactively apply this and expect client up sampling to make it look good.
If the technology became ubiquitous, in theory you as the streaming provider could save significant money on data transport fees by offloading an expected and approved AI upresolution workload to your customers.
They would pay for it with electricity and hardware expenses, which would far outstrip your transport costs, but we live in a proto-capitalist hellscape where saving $0.000001 an hour is worth slitting your grandmothers throat for, so it's not beyond the pale to assume someone has done this math.
The headline literally says “Firefox on Nvidia RTX GPUs”, i.e., it is referring to the AI processing on the client. Upon reading the article, I confirmed that it was indeed the case, so the question in the grandparent comment is valid.
As for why, it is very simple - cost-cutting. Streaming high bitrate video is simply more expensive and complicated than low-bitrate video (both in terms of the actual bandwidth and the architecture/systems that handle it).
P.S. this relies on the assumption that clientside AI upscalers for video would be able to produce amazing results consistently and would be compute-efficient enough to run on an average user’s personal device. We are not there yet at the current moment, but it is imo a very real possibility that we might get there in the not-so-distant future.