What's up with ChatGPT's new sexy persona?

> That 2019 Unesco report came with a call-to-action. “The world needs to pay much closer attention to how, when and whether AI technologies are gendered and, crucially, who is gendering them,” Saniye Gülser Corat, Unesco’s director for gender equality, said.

I read the article but they don't provide actionable solutions to this problem. What is the world specifically supposed to do after paying attention? They mention that

> Big tech has paid some lip service to this and has started offering more masculine voice options with their voice assistants. Still [...]

paying attention isn't enough, realistically, what is the plan to really address these issues?