"We would never destroy stuff for a commercial" - proceeds to destroy a guitar for a commercial.

I find the current title too editorialized. How are they mocking Apple, exactly? Can we change it to what the tweet says, "We would never crush creativity"? Or "Samsung: We would never crush creativity".

Just another thing Samsung has ripped off from Apple. And I think Apple ripped off their ad. So like a second derivative of something mildly original.