You're right, if you need to go from data => model running in web app, I'd do TF - the inartful Apple analogy is meant to indicate that: great vertical integration.
For local inference of an existing model, TF Lite pales in comparison to ONNX. ONNX goes out of its way for you get ~anything running ~anywhere on the best accelerator available on the platform.* AFAIK TF Lite only helps if your model was in TF.
And there simply isn't an LLM scene for TensorFlow, so it "loses" to llama.cpp for that. There isn't an ONNX LLM scene either, though. (see below)
* There's one key exception...until recently...LLMs! ONNX's model format was limited due to protobuf, IIRC it was 2-4 GB. Part of the Phi-3 announcement was this library they've been stubbing out that's on top of ONNX, but more specialized for LLMs. That being said, haven't seen any LLMs in it except Phi-3, and it's an absolute mess, the library was announced weeks ahead of when it was planned to be released, and then throw in the standard 6-week slippage, I'm probably not trying it again until June.