I read said blog post. The future you dream of would require, at minimum, vastly improved privacy laws and freedom of identity.
I also don’t feel like this changes the privacy debate. I’m not naive enough to think Google and 1000 other data brokers don’t know exactly who I am.
Having a verifiably unique digital identity wouldn’t change that fact. I’d still want to control when and how data associated with my identity is monetized.
Maybe regulators can force Google et al to digitally watermark data before they sell it, so if I find it elsewhere without my permission I can trace it back to Google and seek remuneration.
I think the only way we get the internet back is to hold everyone accountable that wants to participate.