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I don't think the author is referring to "firing" employees. I think it's about the size of starting a company and what makes sense.

"Right-sizing" is a modern euphemism for "down-sizing", which is a modern euphemism for "firing".

I think we need more confusing euphemisms. Next up: Super-Sizing, as in "We reduced the size of our payroll by half -- isn't that super?"