According to https://ai.google.dev/pricing it's $0.70/million input tokens (for a long context). That will be per-exchange, so every little back and forth will cost around that much (if you're using a substantial portion of the context window).
And while I haven't tested Gemini, most LLMs get increasingly wonky as the context goes up, more likely to fixate, more likely to forget instructions.
That big context window could definitely be great for certain tasks (especially information extraction), but it doesn't feel like a generally useful feature.