I'm not sure why it's at Musk's "whim". Maybe I missed that he personally made that call in the linked article?
(One really hopes the /s is not necessary here.)
It’s kind of like of heterosexual was considered a slur suddenly when the discussion of homosexual rights started gaining speed. Because of old people angrily stating “I’m not a heterosexual! I’m normally sexual damnit! We don’t need a term for that!”
> Since last June, X owner Elon Musk has claimed that the words “cis” and “cisgender” are “considered slurs” on the platform. But only more recently have these words triggered full-screen pop-ups warning users that their post might be a violation of platform rules.