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So we really need an article explaining why? It's obvious, because the spammer profits from it

> But many of the pages don't have a clear financial motivation, Goldstein said. They seem to simply be accumulating an audience for unknown purposes.

Probably just to sell the account. There is a market for social media accounts that already have 1000s of followers.

This is like saying "startups have no clear financial motivation, they just gather customers and bleed money"

The purpose is always money and influence. There's rarely someine in "for the lulz"

Money isn't necessarily the goal. It could be someone building an audience to spread disinformation to affect public opinion.

The fact it's happening is reason enough for the article to exist.

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