At least we haven't gotten to the "I'm sorry Dave, I'm afraid my sponsors don't want me to do that" stage yet.
We'll likely get straight to the point AI actions or answers will be quietly cherry picked among sponsor-approved ones. People is going to trust AI, just like most did with television and the Internet; pretending that AI won't be polluted by advertising would be foolish. There's just too much money at stake.
Hence the calls for crackdowns on speech under the guise of "safety," i.e. only the multinational-approved models are to be deemed "safe."