I disagree. There's a clear disclaimer of who they are, and they're responding to a specific criticism.

Their comment at the top level also has that disclaimer and while it's written in a bit of a marketing tone, it adds substantive value to the discussion.

One major value of HN is that we get people who are actively involved in building various pieces of technology directly engaging with the community. When there's a strong disclosure of who they are, that's almost always a good thing. (Of course, some organisations don't encourage that disclosure and that's a little more ambiguous).

I think it's pretty fair to make this clarification and I don't fault a company for wanting to squash misinformation about their product. I found it to be a useful comment because I had no sense of the scale of the Tile network, and I did have an intuition that it was much smaller.

I have zero affiliation with Tile and I have never bought any device like this of any sort, but this is useful information to me as someone who has been the target of frequent bicycle theft.

The criticism I will agree with is that it does feel worded a with a bit of a corporate polished tone that does give that vibe. edit: I think it's largely the "supercharge" descriptor.

Like @RobertRies, I found this comment useful. I've never bought a Tile but now that I know they have this much penetration I'm somewhat more likely to. I also had not seen the other posts by GP, so don't find it redundant.