I have zero affiliation with Tile and I have never bought any device like this of any sort, but this is useful information to me as someone who has been the target of frequent bicycle theft.
The criticism I will agree with is that it does feel worded a with a bit of a corporate polished tone that does give that vibe. edit: I think it's largely the "supercharge" descriptor.
Their comment at the top level also has that disclaimer and while it's written in a bit of a marketing tone, it adds substantive value to the discussion.
One major value of HN is that we get people who are actively involved in building various pieces of technology directly engaging with the community. When there's a strong disclosure of who they are, that's almost always a good thing. (Of course, some organisations don't encourage that disclosure and that's a little more ambiguous).
Personally I wouldn't purchase anything connected to that network, even if they now say they stopped selling precise data.
The Life360 network may be sizable but it's going to me nowhere close to the iOS or Android networks, and it's going to get a lot smaller with folks like me leaving. If Tile supported the Android Find My Device network I would have stayed.
Ability to actually find lost items. AirTags are so successful (in the US) because of the ubiquity of iPhones which are, effectively, constantly reporting on the location of detected devices. A smaller network of listening/reporting devices will not be as effective unless it happens to be very popular right in the area the device was lost.
Apple and now Google trackers on the other hand build this functionality into the OS (or Google's near-OS bundle for Android), so if basically any phone comes within range of the tracker it will provide a location update.