But I don't think that synthesizing some custom mRNA per-patient is at all cost prohibitive.
Formulating a lot of different batches of mRNA in lipid nanoparticles made with different mRNA might be a little complicated now, but I don't think it's an intrinsically terrible manufacturing problem.
It'll be better if this kind of technique is turns out to be applicable to more cancers, because you need to reach enough doses for economies of scale and manufacturing optimization to really kick in.
And even if you can get the immune system to react to the tumor, it's better if you've removed 99% of it, so that there's less opportunity for the tumor to evolve away from the immune reaction.
(Or, in the likely case that you just slow down growth of the tumor a lot: better to start out at a 99% smaller size).