You probably don’t like it any more than I do, but the people who, for example, are fighting every day to remove rights from minority groups do, in large part, believe that they are kind.
Brainwashing is a helluva drug.
They do not view the systematic attack of minority groups as “evil” because they have been brainwashed in to believing that the groups they are attacking are evil, so, to them, their hypocrisy is justified as righteous.