The most baffling bit is that I’m sure a fairly large part of the meme buying frenzy is gamers who know better. No one uses GameStop - it was a joke before all this started already. They have no chance against steam and epic and game pass.. ie. They’ll give you $5 in store credit for selling them a brand new game.
I also wouldn’t be surprised if the next Gen consoles go the way of PC and don’t ship optical drives anymore - what would be the business of GME at that point ?