Sadly that often amounts to being more heavily marketed

That means the TAM is fully owned and you have to work that much harder to grab a slice.

"Competition is for losers."

I suppose if you're really passionate about the space, go ahead, but it's incredibly crowded with dozens of players. Some are even owned by the fintech giants.

I'm curious, have MBAs made anything better for the masses, ever?

Better here usually means finding a path to lower cost of acquiring customers.

Of course retention helps too but my gut is that Squarespace had reasonably low churn but increasingly elevated customer acquisition costs along with no real enterprise traction.

Id argue that QR codes are doing pretty well at keeping bespoke URLs alive (although it pains me to see people use qrco.de or other qr code generators that automatically shorten the URL and thus could, at any point, maliciously redirect people to ads or malware instead. I don't see bitly doing this but it's unnecessary risk).

I see people using "linktree" to crosslink all their different social media accounts together and it really bums me out in a way I can't describe.

Rember AOL keywords?

Most people never understood URLs.