> That’s the danger of the mediocre success. The point of startup experimentation isn't the success itself; it’s the learning that comes with clear-cut success or failure. You don't really care about the sales revenue generated by your first two reps; you care about whether this is a strategy you can scale to dozens and then hundreds of reps, or whether you need to use a completely different strategy. It’s all about the learning. And mediocre successes don’t give you any learning.
Eh, that is doing OK to me, which is better than some nebulous "mediocre success". If you are at least saving for retirement, and able to support a family, that's actual success in my book.
The typical startup outcome, where you try for a couple years, it fails, and then you move on to a corporate job is not terrible.
What's really bad is when you make enough to just barely get by, paying yourself a sub-market-rate salary, and keep limping along for a long while. Waiting for that "success", that big breakthrough, "just around the corner". You can be stuck doing this for years, out of a misguided sense of loyalty, determination or whatever. And then you are not saving for retirement, and letting the best family-creation years (if that is a life goal) pass you by.
That, to me is "mediocre success".
Ask me how I know. On second though, no, don't ask me how I know.