> But he warned that the popularity of green apples has plunged in recent years. Their market share has fallen to 10% as the sweeter varieties Braeburn and Gala have taken off.
> "Granny Smith eaters tend to be in a category of their own," Mr Barlow said. "They are more likely to live in the north. And in terms of demographics they're slightly lower than average. They're slightly more into the B2s and the Cs."