> are encouraged {by-whom}
Google Lisp style guide: Use macros when appropriate, which is often. Define macros when appropriate, which is seldom.
Heinrich Taube's "Lisp Style Tips for the Beginner": Beware of macros. They are a very important feature of Lisp but a poorly implemented macro can cause bugs that are very difficult for a beginner to solve. Avoid writing macros until you understand how the Lisp reader and evaluator work. Never write a macro to make things "more efficient".
Guy Steele and Kent Pitman, "Tutorial on Good Lisp Programming Style" [1993]: Decide if a macro is really necessary. [...] Don't use a macro where a function would suffice.*
Carnegie-Mellon Lisp FAQ: Never use a macro instead of a function for efficiency reasons. [...] Don't define a macro where a function definition will work just as well -- remember, you can FUNCALL or MAPCAR a function but not a macro.
I've never seen a book, tutorial or style guide document saying that Lisp coders should be writing lots of macros, and constantly looking for any excuse to write another macro or some such advice.