Redesigning the hotel icon
blog.cleartrip.com
blog.cleartrip.com
The new design is unnaturally squared off at the foot and the spacing between the sleeper's body and bed results in ambivalence and muddiness.
http://blog.keepmebooked.com/2011/09/what-happened-to-our-ma...
1. We think the extensive usage of the original bed icon in wayfinding signage around the world makes it something that most users have already "learned". Most people take that icon to be representative of hotels since they've already seen it so many times.
2. We debated the building approach, but we thought it may get confused with the "home" icon. And we didn't want to use icon+text in our design at this stage. We think the buildings approach gets even more confusing without a text label.
As I said, however, it's a bit of a subjective choice...
I think the bed icon clearly demonstrates what you use a hotel for - a place to sleep. This encompasses hotels that aren't several stories tall as well.
And no, I have no idea why flight plus hotel equals desert island with palm trees...
However, outside the context of other reservation-related icons, I agree that the "building" icon is lacking in specificity. The bed icon is slightly better, but still by no means good. It could just as easily mean sleeptime or rest, as opposed to daytime or work.
It's a shame there are no symbols or architecture inherently associated with hotels. Maybe that's why they tend to feel so anonymous and devoid of any soul...
The distinction here is that you don't get in an airplane to sit in the seats, you get in an airplane so it can fly somewhere with you in it, and the shape of an airplane is very good at conveying that. With a hotel, I don't go there so I can admire the building, I go there so I have somewhere to sleep.
this blog post shows the subtly and intricate details required in good design and UI.
The corollary is that these icons are as bad as text; sure, they work great for left-to-right reading Americans that designed them, but what about everyone else? (My favorite is the "parking" icon. How does a big P help someone who calls a parking lot a "駐車場"? The P icon looks like, "welp, nobody that came to the meeting came up with a good idea, so let's just implement a shitty idea instead." "Sounds good, Bob! Man we're dumb!")
With respect to seeing it from afar -- the contexts in which we are using the icon is for desktop and post-PC device user interfaces. Interfaces which aren't usually used from afar. Most users who are exposed to this icon will be looking at it from just two to three feet away.
Over time, however, we changed our minds a little bit. And we were driven, in no small part, by the rapid shift to web consumption on post-PC devices. We explained our thinking in another blog post:
http://blog.cleartrip.com/2011/01/20/testing-an-all-new-navi...