Why people take some commercials seriously and others just watch?
Recent apple ad vs any other interesting commercial? All adds are all fiction but why some people feel the need to take an ad seriously?
A certain portion of the population makes hating Apple into a hobby, and try to see everything they do in the worst possible light.
Some people are bored and having nothing better to do than complain about things that aren't worth complaining about.
If, even given all that, you still can't grasp why anyone would have any kind of negative emotional attachment to a form of fiction, or would interpret it beyond the explicitly literal sense of being an advertisement for a product - and history suggests many people on HN can't (or being Apple fans, won't) - then don't worry about it.
I mean the thing in the vice is pretty much containing everything middle class parents do with their kids!