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Comment by pc86 | Hacker News Reader

Look at the replies to the original tweet, it's all as you say completely manufactured outrage. Perpetually-online wannabe influencers with 70 followers talking about how it's "problematic." Maybe it has to do with Big Tech, I don't know but that sounds like it could be it.

Regardless, it's absolutely ridiculous.

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I am personally refreshed reading through the comments here and seeing a nuanced, rational response to the ad rather than the manufactured outrage you mentioned.

Lazy journalism is to blame here, as always. Newsrooms have been purged of any talent over the last decade and the only people left are the same "perpetually-online wannabe influencers" you talk about, trawling Twitter for easy stories and rage-clicks. Nobody would have heard or cared about this ad if formerly esteemed publications like NYT weren't running lazy stories about it.

I wasn't outraged, I was disappointed. No manufacturing needed.

"Let's take dozens of objects people enjoy, put them in to a gray featureless factory under a gray featureless industrial press, destroy them in a splash of color, and replace them with a bland featureless grey slab no one really asked for"

And that was my reaction as a loooong-time Apple user.

I understand the intent. The execution is abysmal.

Agree. All this hubbub over nothing. People today are too fragile, enjoy outrage or both.

Outrage is profitable, it drives engagement, and encouraged by these platforms algorithms. And when everyone sees so much outrage all the time, it normalizes it on the platform so even if you're not seeking income from it, that's the default stance.

People love outrage. Many are not aware of it though.

If you're engaging with it, it's for you.

I disliked the ad. I wasn’t outraged. I take a nuanced view that it was a piece of creative poised to be an impressive addition to Apple’s advertising laurels that missed the mark because its creators failed to account for a growing cultural unease.

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