If you don't, that's fine. Policing the extent of people's reactions doesn't make for constructive conversation, and, ironically, is merely a different form of "over-reaction."
If you don't, that's fine. Policing the extent of people's reactions doesn't make for constructive conversation, and, ironically, is merely a different form of "over-reaction."
Correction: you either choose to believe that's the symbolism, or you don't.
I "get" it, intellectually, but I don't think that was the intent of the advertiser, nor do I think it's the obvious interpretation of the ad. The obvious interpretation, to me, was "hey, we can piggyback on this hydraulic press channel meme and sell iPads!"
Tellingly, few people care that the hydraulic press channel exists, despite actually crushing all sorts of stuff [1]. See also: the viral "does it blend?" ads [2], and any number of music videos or performances where instruments are destroyed [3] (practically a meme unto itself), etc.
[1] including instruments (listen to the guitar 'scream' under the press!): https://www.youtube.com/watch?v=zsQOKKE7UbM
[2] they blended a skeleton! oh, the symbolism! https://www.youtube.com/watch?v=AsTZm7QtY84
[3] boom go the guitars (this, apparently, was not the one moment that mattered): https://youtu.be/QvW61K2s0tA?feature=shared&t=175
I think the symbolism of "let's crush all remaining vestiges of creative culture" is a pretty obvious _potential_ interpretation from a _non-trivial amount_ of people. In that sense it is an interpretation that matters for our present discourse, even if it isn't the interpretation that the creator of the ad intended.
It's a big world out there. There are literally billions of possible ways that people can interpret whatever you put out in the ether, and many of them are...precious...to the extreme. Worry too much what any one of them is going to think, and you won't do anything.
The obvious conclusion, to quote every influencer on the internet, is: "Haters gonna hate", but admittedly, I don't work in Apple PR.
The hydraulic press channel does not do that. Their videos convey enthusiasm and sheer glee.