The company is an interesting example of Conway's Law[1]. I learned from the recent Acquired episode on RenTech[2] that in contrast to how most other firms work, there is only a single model within RenTech that everyone contributes to. You don't have a bunch of small teams working in silos building specialized or competing models. As a result, every new development gets shared with the whole group.
1. [O]rganizations which design systems are constrained to produce designs which are copies of the communication structures of these organizations.
2. https://www.acquired.fm/episodes/renaissance-technologies
Being promised millions is a lot of incentive.
In fact, standard economic theory would say that it is better to pay people more instead doing anything else.