You're reading tea leaves now. Meanwhile Apple has actually measurable problems like plummeting iPhone sales in China, and I guarantee that's not because of a stupid ad.
Apple is the default choice for grandparents again, but they don't even have the schools anymore (Google conquered edu with Chromebooks).
Parent is talking about brand goodwill.
You're talking about revenue.
The two are different, but not unrelated. One reason Apple can run the margins and move the product that it does is because it's Apple. If it were "random company" and didn't benefit from its RDF, those numbers wouldn't be sustainable.
Which, in a nutshell, is the Tim Cook problem -- you can make all the sales numbers go in the right direction, but that's not the product magic that Apple has historically benefited from (and been valued at).
But I think they have a leadership problem. Tim Cook is a glorified bean counter, not a creator, not a visionary, and it shows.
I know that most people are looking at the stock and will say that everything is fine. Sure. I am looking at the products, and except for M series of SoC, this is all boring.
All empires fall, but today is not that day for Apple.
GE's valuation was up ~4500% during Jack Welch's tenure as CEO.