But that's the history that makes the flipping of the script so stark. Anybody embedded deeply enough in the company should be aware of that exact loss of reputation.

And if the company fails to know its own history well enough that even they are missing the point that speaks volumes about how they value institutional knowledge.

I do like the direction this started if not the finish

Doesn’t really ring, no rhyming bling…

"If it's Apple, it's crapple" was my first stab as well. Just didn't have the same je ne sais quoi to me about it though.