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I like that the pushback is people have to begrudgingly pay the full prices but won’t pay the full price if given the choice upfront.

Do none of their customers come back after knowing the honest cost?

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I think it's more like: you get pinged with a lovely cheap-looking offer from a nice restaurant, and so you click into the app and start building your pizza (or whatever) and by the time you see the real price you...just want the pizza.

The good ol' https://en.wikipedia.org/wiki/Bait-and-switch in a way.

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