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"We have to be a little bit tougher than this" is not the same as "Man up cry babies". That's a hyperbolic rephrasing which I think significantly misses the tone of the original.

If they apologized it's because it's the best PR move. The execs definitely aren't sweating over "destruction of human experience".

If that's true, then it's probably because they've never had a human experience in their lives

The fact that you think it’s normal to use the word “shocked” to describe how you feel after reading an anonymous comment on an internet board about a tv ad ironically reinforces the entire point.

Apple did it because that’s the typical corporate response to a backlash, that said nobody should tell you to man up, you feel the way you feel and that’s it, just a reminder that it goes in both sides of the spectrum.