There’s no reason to apologize. It’s taking the ‘crushing carbon into diamonds metaphor’ and using it for their product.
In the beginning it looks over the top, ‘ultra violent’, but then it becomes a metaphor for how they view their product.
Now, sure, it’s preposterous to think that this diamond of a thing can be as good as all the real objects it replaces, but that’s advertising.
But more so there is an unmistakeable 'destruction is cute' aspect to the ad that is uncalled for, that is what the reaction is toward.
To me it’s more a metamorphosis rather than authoritarianistic crushing of the spirit.
Lots of Super Bowl ads are of the ‘stupid, dumb, frat/soro’ variety. Some are a hit, some are duds.
Maybe they tried being to clever by half. Let the ad run out; no need to apologize though.
[0] not sure about the last one [1] In German we'd say "alternativeless", which has a nice set of negative connotations nowadays
Out of curiosity, what's the actual German word? (Or is that the actual word?)